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Councillor Mark Deaville
County Councillor Mark Deaville

Football fans urged to nominate their designated driver as Euro’s reach fever pitch

As football fans across the county prepare for the UEFA European Championship kick-off, people are being reminded to make sure they have a designated driver for their nights out.

Designated drivers will be rewarded with discounted or even free soft drinks in more than 100 Staffordshire pubs during the tournament as part of the ‘I’ll be DES’ campaign.

The tournament starts on Friday 10 June with England’s first match on Saturday 11 June against Russia, and many people are expected to watch it in the pubs.

The ‘I’ll be DES’ campaign is being supported by the Staffordshire Safer Roads Partnership.

Speaking on behalf of the Partnership, Mark Deaville, Cabinet Member for Highways and Transport with Staffordshire County Council, said:

With many of the home nations reaching the Euro finals we’re expecting lots of people to come out and support their teams. But we want people to be able to enjoy the nights out and more importantly get home safely. That’s why we’re running the campaign and asking people to make sure they have a designated driver.

DES’s provide a valuable service and it is important to recognise and reward them and it’s great to see that so many of our pubs, clubs and restaurants have joined the campaign.

We’re also reminding people about the risks of driving the morning after a night out as drivers could be quite unwittingly over the drink drive limit having been drinking the night before.  We know that each unit of alcohol takes a minimum of one hour to pass through the body, so it’s best not to drink if you know you have to drive the following morning.

Staffordshire continues to be amongst the safest county’s for road safety and The partnership is committed to reducing road casualties through a combination of education and training programmes, enforcement, road engineering and publicity.

Nationally the number of drink drive deaths has fallen by more than 75% since 1979, but drink driving is still devastating lives. This latest campaign makes it clear that drivers who get behind the wheel over the limit risk losing their license as well as facing a fine and even a prison sentence.

To find out more, get involved in the campaign or for a full list of venues taking part visit: http://www.staffssaferroads.co.uk/i’ll-be-des DES’s may need to show their car keys or wear a wrist band to take advantage of the soft drinks offers.