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Councillor Mark Deaville
County Councillor Mark Deaville

Designated drivers rewarded in ‘I’ll be DES’ campaign

Revellers planning their Christmas nights-out are being reminded to nominate a designated driver to make sure they get home safely.

Designated drivers from across Staffordshire will be rewarded in more than 100 pubs over the Christmas period as part of this year’s ‘I’ll be DES’ campaign.

For staying off the drink, DES’s will be rewarded with free or reduced rate soft drinks at many of the county’s pubs and clubs. Posters with the message ‘Stop & Think: Get your mates home safely this Christmas’ will be displayed at participating venues.

The Staffordshire Safer Roads Partnership is behind this year’s campaign. Speaking on behalf of the partnership, Mark Deaville, Cabinet Member for Highways and Transport at Staffordshire County Council said:

It’s that time of year again when lots of people take to the towns for their work nights out and family parties. And that’s why we’re running the campaign to make sure people have a ‘DES’.

“As a publican myself I see first-hand the huge difference that designated drivers make helping friends and family get home safely. That’s why we think it is so important to recognise and reward them with free soft drinks and it’s great to see so many venues signed up.

“This year we’re also reminding people about the risks of driving in the morning as drivers could be quite unwittingly over the drink drive limit having been drinking the night before.  As always, the safest advice is not to drink at all if you’re going to be driving the next morning.”

The Staffordshire Safer Roads Partnership works to reduce casualties on the county’s highways through a combination of education and training programmes, enforcement, road engineering and publicity.

The latest national campaigns make it clear that drivers who get behind the wheel over the limit risk losing their license as well as facing a fine and even a prison sentence.

To find out more, get involved in the campaign or for a full list of venues taking part visit: http://www.staffssaferroads.co.uk/i’ll-be-des