Local businesses are being invited to a drop-in event in Stafford, to see how they can benefit from this year’s IRONMAN 70.3 Staffordshire event.
On Sunday 10 June, the run course and finish line will be in the heart of Stafford town centre for the first time in the event’s history.
Organisers will be on hand to answer questions on the road access surrounding the event, and showing businesses how they can make the most out of having the event in the centre of the town.
IRONMAN 70.3 Staffordshire consists of a 1.2 mile swim at Chasewater Country Park, 56 mile bike ride around Burntwood, Uttoxeter, Cannock Chase and Stafford, and 13.1 mile run event around Stafford town centre.
IRONMAN, Staffordshire County Council and Stafford Borough Council have all worked together to bring the event into the heart of Stafford.
Drop-in sessions will be taking place in Staffordshire Place 1 between 9.30am and 3pm on 17 April.
County Councillor Mark Winnington, Cabinet Member for Economic Growth said:
“By having the finish line in Stafford, this gives local businesses both along the route and in the town centre a great opportunity to make the most out of the IRONMAN event.
“There will inevitably be some disruption as some roads will be closed, but our aim is to work with businesses well in advance to keep any disruption to a minimum, and ensure they can benefit from having an event as big as IRONMAN right on their doorstep.”
Councillor Mike Smith, Cabinet member for Leisure at Stafford Borough Council, said:
“Having Ironman in the heart of the county town will provide a great draw for people to come to Stafford. Families and friends of the competitors, as well as thousands of spectators, will be in and around town for this exciting event and if local businesses want to find out more about what is happening and how they can become involved then I hope they will come along to the drop in session.”
The event is for local businesses only – separate support for local residents will be available in the near future.