The new course for IRONMAN 70.3 Staffordshire has been officially announced.
The brand new run course takes athletes into the heart of Stafford Town Centre, with the swim course remaining at Chasewater and the bike course being altered slightly to accommodate the move to Stafford.
The 13.1 mile run course around Stafford will mean even more people will get to see the athletes in action, and cheer them on towards the finish line at Market Square.
It was announced in August that the event would remain in Staffordshire for a further three years, with the event hub moving from Shugborough to Stafford Town Centre.
IRONMAN, Staffordshire County Council and Stafford Borough Council have worked together to ensure the popular event stays in Staffordshire, bringing with it an estimated £1.1million to the local economy.
IRONMAN 70.3 Staffordshire Race Director Dan James said:
“Being able to bring the event into the town centre is a big positive and will certainly add a new dimension to the event both from an athlete and spectator perspective. The new run course will take athletes past some of the best features of the town, giving them ample opportunity to run past supporters on the route.”
County Councillor Mark Winnington, Cabinet Member for Economic Growth said:
“We’re really pleased that IRONMAN 70.3 is staying in Staffordshire so we’re able to showcase what a fantastic county we have. Interest in the race has been high, and with the announcement of the new route which brings it right into the heart of Stafford, benefitting not only the athletes taking part, but spectators and local businesses too.”
Councillor Mike Smith, Deputy Leader of Stafford Borough Council, said:
“We are really pleased Ironman has signed up for another three years in Staffordshire and are delighted that the change from bike to run is at Riverway followed by a three lap course for the half marathon in and around Stafford Town Centre finishing in the Market Square. I am sure this will be welcomed by both spectators and competitors who will have great support around the course.
“We have successfully staged fantastic events in the centre of Stafford – including the half marathon and Stafford 10k – and this is a great addition the sporting calendar in the heart of the county town.”
The course can be viewed on the IRONMAN 70.3 Staffordshire website.