Communities across Staffordshire are counting down to IRONMAN 70.3 in the county on June 18.
With more than 70 miles of spectating opportunity, Staffordshire is set to come alive this weekend as athletes and visitors flock to the county.
IRONMAN athletes are putting in their final training miles ahead of this Sunday’s event, and youngsters are gearing up for IRONKIDS on Saturday.
To give people the best views of the event, key spectator hotspots have been set up for people to see the action and soak up the atmosphere as more than 2,000 other competitors take on the sporting endurance challenge.
Mark Winnington, Staffordshire County Council’s Cabinet Member for the Economy, said: “We always see big crowds at IRONMAN, and I’m sure that with decent weather forecast, this year will be even bigger. The event is great news for the economy, for local businesses and for charities and I do hope communities will come along and cheer on the competitors.
“Last year an estimated £2.4 million was spent in the county by competitors and spectator during the weekend, as well as many thousands of pounds raised for worthy causes. We look forward to giving a warm welcome to competitors and their friends and family and really showcasing everything that is great about Staffordshire.”
Lisa Dent, IRONMAN 70.3 Staffordshire Race Director said: “Staffordshire has a lot to offer athletes and their families while locals get an opportunity to see some of Britain and Europe’s best athletes live. Of course, it is not all about the professionals and we hope to see people come out in their numbers not only to support the athletes along the course but to enjoy the festive race day atmosphere of with us.”
The event which takes places through the four districts and boroughs of Cannock, Lichfield, East Staffordshire and Stafford will consists of a 1.2 mile swim, a 56 mile cycle and a 13.1 mile run.
Details of the route the athletes will take can be found here