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Ironman crowds at finish line
Crowds cheer on IRONMAN athletes to the finish line after a grueling race.

Communities Gearing up to Welcome Ironman 70.3 to Staffordshire

Communities across Staffordshire are counting down to IRONMAN 70.3 in the county on June 12.

With more than 70 miles of spectating opportunity, Staffordshire is set to come alive on race day as athletes and visitors flock to the county.

To give people the best views of the event, key spectator hotspots have been set up for people to see the action and soak up the atmosphere as more than 2,000 other competitors take on the sporting endurance challenge.

Mark Winnington, Staffordshire County Council’s Cabinet Member for the Economy, said:

Last year’s inaugural event was a great success, and it is my hope that this year’s will be even bigger.  The event is great news for the economy, for local businesses and for charity and I do hope communities will come along and cheer on the competitors.

Last year an estimated £2.4 million was spent in the county by competitors and spectator during the weekend, as well as many thousands of pounds raised for worthy causes.  We look forward to giving a warm welcome to competitors and their friends and family and really showcasing everything that is great about Staffordshire.

Kevin Stewart, Managing Director IRONMAN UK & Ireland, said:

IRONMAN 70.3 Staffordshire was a tremendous success last year, and local people really got into the spirit of cheering on the athletes as they passed by their towns and villages.

We have dedicated spectator hotspots where people can sit back, relax, grab something to eat and soak up the atmosphere.

The event which takes places through the four districts and boroughs of Cannock, Lichfield, East Staffordshire and Stafford will consists of a 1.2 mile swim, a 56 mile cycle and a 13.1 mile run.

Key spectator hotspots are:

Chasewater Country Park – swim course

If you can handle the early Sunday rise the swim starts happen at Chasewater from 7am. The Chasewater site is completely locked down to traffic so the car parks on the Chasewater site are unavailable. The best plan is to park at Shugborough and catch the bus to Chasewater.
Wolesley Bridge hotspot – bike course

Wolseley Bridges has been announced as a new spectator hotspot for IRONMAN 70.3 ‪ Staffordshire 2016. It’s a beautiful spot to watch the cycling and to celebrate the Wolseley Tea Hut is inviting you to join them for a vintage tea party at the Wolseley Bridge Craft Complex.
There will be free parking and a BBQ at the Wolseley Garden Centre

Shugborough Estate – run & finish

The second transition, run course and iconic IRONMAN finish line will be based at the Shugborough Estate. Spectators can also browse the merchandise at the IRONMAN Expo, and cheer on competitors as they finish the gruelling race.
Other spectating opportunities

There are other locations where you can watch the action on the bike and run courses which don’t have organised facilities in place such as extra parking. These include:

Little Haywood

The Red Lion in Little Haywood is putting on live music, a rooftop DJ and a BBQ this year, and is a great vantage point to watch the half marathon part of IRONMAN.

Kings Bromley

The picturesque village of Kings Bromley is a great place to view cyclists as they whizz past.  The village will be hosting their annual Open Gardens, as well as a Fairies and Pirates event put together by local schoolchildren.  The whole village will also be covered in yarn for the event. There will be a BBQ by the war memorial, and the Royal Oak will be serving Sunday lunches too.

The main road through King’s Bromley, the A515, will be closed, but spectators will be able to get there from Alrewas. Parking is available at the village hall.

For more information on visiting Staffordshire go to www.staffordshire.gov.uk/ironman #IM703STAFFS