With some of the UK’s top firms already signed up for the 2018 UK Corporate Games, local companies are being encouraged to follow suit.
The Games, which will return to Staffordshire and Stoke-on-Trent next year, are expected to attract thousands of amateur athletes from top companies and boost the local economy to the tune of around £3m.
Now, businesses interested in taking part are being invited to a special celebration launch event on 4 October at Keele Hall. England Legend Gordon Banks will be welcoming guests alongside Jenny Booth, world record holder and gold-medal winning Paralympic swimmer and Ian Marsden, British Para canoeist, hand cyclist and bronze medallist in the 2016 Summer Paralympics.
National companies already signed up include Lloyds Banking Group, Eversheds, Willis Towers Watson, Air Products, Brose and Freeths to name just a few. Local companies taking part include Staffordshire Police, Wade Ceramics and Knights1759 who have already signed up to enter 95 participants.
The joint Staffordshire and Stoke-on-Trent approach was selected by the Games organisers ahead of several other bids following the success of the Games in the region in 2015. The Games has been staged worldwide since 1988 in great destinations from Moscow and Mexico City to Melbourne but organisers believe that the 2015 event in the region was one of the best. They now want to see companies of all kinds and sizes joining in and seizing the many benefits of taking part in the games.
Mark Winnington, Cabinet Member for Economic Growth at Staffordshire County Council, said that hosting the Games again would be great for the county and provide yet another real powerful opportunity to show off what Staffordshire has to offer.
“The last Games were a real success giving thousands of business people the chance to visit and see the huge economic opportunities available in the area. It’s great that we have so many prestigious companies already signed up but we’re keen to see as many local companies getting involved and taking advantage of the many benefits too.”
Councillor Anthony Munday, cabinet member for greener city, development and leisure at Stoke-on-Trent City Council, said:
“We’re excited to be bringing this very popular and successful event back to the city for the second time. More than 3,000 competitors took part when we hosted the event in 2015 and we are hoping to see even more people involved this year, especially businesses based here in the city. It is an event which attracts businesses from all over the UK and gives us not only fantastic exposure but a unique opportunity to sell Stoke-on-Trent from a tourism, business and leisure point of view.”
The Games, Europe’s largest multisport festival for business will feature 23 sports over the weekend of 21 to 24 June 2018. Sports will include, hockey, cricket, badminton, netball, football, go Karting, golf, volleyball, tennis, basketball, running and dragon boat racing. Venues include Keele and Staffordshire Universities, Fenton Manor Sports Centre, Newcastle College, Trentham Gardens, Fast Lane Karting, Trentham Park Golf Club and a number of other impressive venues.
Games Director, Ben Sedgemore said:
“The Games has been staged annually in the UK since 1992 but our experience in 2015 in the region was certainly one of our favourites. Stoke-On-Trent and Staffordshire is blessed with some fantastic facilities and a great central location and everyone enjoyed their involvement in the Games. We had some impressive bids from other strong destinations for 2018 but the positive experience enjoyed by the competing organisations and ourselves last time ensured we were very keen to return. We can’t wait now.”
Another good supporter is England Legend Gordon Banks OBE who is Games Patron again. Gordon said,
“The Corporate Games will attract thousands of amateur sportsmen and women from the UK’s biggest companies to Stoke-on-Trent, Newcastle-under-Lyme and Staffordshire over the next 18 months. This is a fantastic opportunity to showcase not only the region’s economic opportunities but also our fantastic sporting facilities.”
“We can be truly proud of venues like Newcastle College, Keele and Staffordshire Universities, Fenton Manor and Trentham Gardens. I would encourage business of all size and kind to get behind these events and make the most of the tremendous opportunities that they will create. I know you will all enjoy them too!”
Companies can register for the celebration launch event at Keele Hall on 4 October starting at 6.30pm on http://www.corporate-games.com or by calling 01733 380 888. People can also keep up with the latest on Twitter @corpgamesuk or on the Facebook Page at https://www.facebook.com/ukcorpgames