Shoppers and businesses in and around Burton are being urged to get vocal about all that’s great about their town and encourage others to shop, eat and spend leisure time there.
The Get Vocal About Local campaign is being run by Staffordshire County Council with the support of businesses and aims to help increase footfall in Burton in the run-up to Christmas and afterwards.
It will celebrate independent traders in Burton and highlight the economic and social benefits to the whole town of supporting them wherever possible.
People and businesses are being encouraged to share their favourite locally bought goods and experiences on Facebook, Twitter and Instagram using the hashtags #GetvocalaboutlocalBurton and #Burton. All posts will then be shared between thousands of people.
Two businesses signed up to the campaign are the Alphabet Gift Shop and Coffee Bar and The Dial restaurant.
Sue Dorling from the Alphabet Gift Shop and Coffee Bar said:
We got involved because we think it’s a great initiative for the town. We feel very strongly that independent retailers are the heart of the town and we want to support each other. These are tough times and we need that extra push.
We are a local business and employ local people. We use local suppliers for our gift shop and coffee shop and people come here because they feel part of a family.”
James Weeks from The Dial said:
I got involved because I’m a bit of a technophobe but I do realise that I’ve had to put more resource into social media in the last few years. This is a snowball that’s just going to get bigger and bigger. We need to shout about town centres, especially Burton-on-Trent which is fantastic.
We’ve been here for 16 years now in Burton. This is a family business with nearly 70 staff and 17 professional chefs all cooking freshly made food. We use local suppliers and buy all of our drink from the local brewer.”
Anyone taking part will be entered into a prize draw with a chance to win vouchers for local restaurants, Christmas food hampers and tickets for Uttoxeter Racecourse and Burton Albion. Prizes have been sponsored by Amey, which carried out the St Peter’s Bridge repair work on behalf of the county council.
Through the campaign, businesses will also be able to find out the range of support offered locally, including from the Stoke-on-Trent and Staffordshire Growth Hub.
People can find out more and sing up for regular campaign updates by visiting: www.staffordshire.gov.uk/getvocal
Staffordshire County Council cabinet support member and local county councillor Philip White said:
Supporting local business is a priority to the county council as they are vital to our economy and ensure we have thriving town centres. We were keen to launch the Get Vocal campaign ahead of the lights switch-on as this is the most important period in terms of trade.
We also know there has been disruption as a result of the St Peter’s Bridge closure due to the essential repair work. Our message is that Burton is very much open to business and that the whole community benefits when we shop and spend leisure time locally.
We’re encouraging as many people and businesses to get involved. Social media is a great way of letting people know what is available from local businesses, so we’re really excited to showcase what Burton has to offer.”